The Court of Milan decides on the Protection of Interior Design.


Italian beauty powerhouse Kiko Milano has won its legal battle against competitor Wjcon to defend the concept of its stores.
With decision filed on Oct. 13, the court of Milan inhibits Wjcon from the use of any store decor elements which are characteristic for Kiko’s stores and ordered the company to pay a compensation of damages to the extent of 716,250 euros, or $813,123 at current exchange. Wjcon will also have to remove any characteristic references in its 100 points of sales.
According to the court, the interior design concept of Kiko’s shops has an original and creative character, which deserves protection of the copyright law. Wjcon had copied the decor with only minor changes, which the court called “a slavish imitation of the complex behavior of commercial and promotional activities.”